Queensland-based Superior Engineering has become a mighty brand in the 4×4 aftermarket space, but, as is the case with many Australian-owned businesses in the 4×4 industry, its origins date back to humble beginnings.

Originally based in the suburb of Warner in sunny Moreton Bay – a 4×4 hot spot – Superior Engineering spawned in 2002 as a sole-operated, home-based business that manufactured just the one product – in its infancy, owner and current director Michael Hayes manufactured a drop shackle for the Toyota Hilux.

From these humble beginnings, Superior Engineering escalated to become the home-grown success story it is today, where it now utilises a purpose-built, 3000-square-metre facility as its base. Opening in 2022, the massive all-encompassing facility located in Burpengary, Queensland – along the Bruce Highway – houses a new factory, warehouse, showroom, fitting bays, and retail outlet.

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It’s here at this new facility where Superior Engineering now manufactures and distributes a range of premium 4×4 equipment including its well-renowned suspension accessories and lift kits, but also a wide range of driveline components and 4×4 accessories – anything from diff drops, fridges, recovery gear and more. As well as designing, manufacturing and supplying a massive range of equipment, the company also installs products at its state-of-the-art workshop within the facility. The workshop houses four service and fitting bays, with a team of qualified mechanics and auto-mechanical fitters on-site to perfect your 4WD build.

A one-stop shop, you could say.

“Customer feedback has been fantastic,” said Michael Hayes, director and owner at Superior Engineering. “Our new purpose-built facility has allowed us to speed up manufacturing and increase stock holding, which has made our dispatch times very efficient. This has been a huge benefit for our stockists and customers.

“We are always innovating and growing with the demand; our manufacturing facility only recently had two new machines installed – a CNC mill and lathe – that will further streamline our processes and increase efficiencies. Keeping as much as we can manufactured here in Brisbane and being able to advertise that Australian-made logo.”

Priding itself on developing, manufacturing and selling “superior” products, Superior Engineering is now one of Australia’s biggest manufacturer and supplier of 4×4 accessories and suspension components. Its full suite of R&D staff are avid four-wheel drivers who live and breathe the lifestyle, and the products are built – utilising the latest in CAD programs and CNC machining systems – to meet their lofty standards.

Superior Engineering fits suspension and accessories in-house; plus the company also covers steering and suspension components, presswork, bar work, MIG-welding, metal fabrication, CNC lathe work, laser cutting, bending, machining and turning.

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This expert workmanship when combined with high-quality materials results in a premium product, with essentially every type of 4×4 make and model catered for. Super Engineering’s range of aftermarket suspension equipment includes but is not limited to: Hybrid 5 Link, Hyperflex, Superflex and Hybrid radius arms; coil conversions; drop boxes; shock absorbers; coil springs; leaf springs; steering arms; steering dampers; shackles; bushes; drag links; tie rods; coil tower braces; control arms; and airbags.

Despite Superior Engineering’s prowess in suspension components, it also develops and produces its own chassis repair plates. Other branded products include bull bars; chromoly heims; coil spacers; air compressors; e-Lockers; exhaust systems; diesel power chips; snorkels; switches; winches; recovery gear; water tanks; lights; roof racks; long range fuel tanks; rock sliders; and even roof-top tents.

The state-of-the-art showroom located within the facility is manned by an experienced crew of specialists, so that the 4×4 public – both new and seasoned explorers – can be guaranteed they’ll leave with an individualised 4×4 set-up tailored to their requirements.

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In addition, Superior Engineering also stocks and distributes a range of products from other brands including Airbag Man; Bilstein; Bowdens Own; Brown Davis; Camp boss; Carbon Offroad; Carli Suspension; Clearview; Dobinsons; Dometic-Waeco; Dynatrac; EFS; ERPS; Front Runner outfitters; GME; Hardkorr; Hayman Reese; Hema; Icon Vehicle Dynamic’s; King Springs; Legendex; Lightforce; Maxtrax; Mean Mother; Metalcloak; MSA 4×4; Profender 4×4; Rhino 4×4; Rugged Radios; Runva; Safeguard Cargo Nets; Salt Shift; Simpson Racing; Stedi; STR Racing Products; Tough Dog; Trail Gear; Uniden and Warn.

“Our most wanted product is our popular Superior Coil Tower Brace kit, suitable for Nissan GQ/GU Patrol utes and body-lifted wagons,” Michael Hayes told 4X4 Australia.

“Our flavour of the year thus far is our street-legal lift kits, which we, stockists, and our customers love. With strict Australian vehicle modification laws, we put a lot of effort into ensuring we can offer our customers fully street-legal kits from pre-registered Second Stage Manufacture kits to our QLD VSB14 Street Legal kits with a range of different makes and models available.

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“This allows our customers to tour the most remote locations or take on the hardest tracks around with zero worry of being defected while still driving a car built to take on anything,” he added.

With a burgeoning list of patented products, and an enormous catalogue of quality suspension and aftermarket components, Superior Engineering is a true one-stop shop for your 4×4 build – big or small.

As a bonus, and what everyone really is after, Superior Engineering currently gives a free large sticker and stubby cooler with every order purchased over $100.