NOW might be the time to get rid of those pennies you’ve been storing and stump-up for a brand-new ute, with Volkswagen and Toyota both launching special offers for the respective Amarok and Hilux dual-cabs.

Competition is starting to boil in the red-hot dual-cab 4×4 segment, with the two major marques enticing consumers with some pretty handy deals.

Included in Volkswagen’s current offers – which will run until September 30 – are the Amarok Core 4×4 dual-cab with the eight-speed auto from $41,990; the Amarok V6 Sportline with eight-speed auto from $53,990; and the Amarok V6 Highline with eight-speed auto from $58,990.

Toyota has returned serve by offering free on-road costs for its Hilux 4×4 WorkMate and SR variants until July 31. It’s also offering a bunch of special deals exclusively for primary producers (farmers), comprising of free on-road costs and $1000 worth of fitted Toyota Genuine Accessories. This deal applies to WorkMate, SR and SR5 Hilux 4×4 models.

Read the fine print at the respective brand’s website.

According to the June 2018 VFACTS report the sales of Light Commercial Vehicles remained steady in a declining market, with LCVs holding a 20.3 per cent year-to-date share of the overall market. This is up from the 19.8 per cent share recorded at the same time last year.

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The passenger car market, on the other hand, may hold a 33.7 per cent YTD share of the market, but its grip is steadily slipping – at the same time last year that figure was 38.4 per cent.

MORE contest to win a HSV SportsCat+ ute!

It appears bigger is better in the mind of consumers.