Isuzu I-VENTURE Club celebrates 10-year anniversary

Isuzu UTE Australia’s I-VENTURE Club has just celebrated its 10-year anniversary, marking the occasion with a two-day off-road event at the Gordon Country 4WD Park in Queensland.

The program is offered to essentially give MU-X and D-MAX owners the opportunity to learn the capabilities of their vehicles, under the guidance of an experienced team of off-roaders. Plus, participants get to experience some of the best 4WD locations in Australia, and do it with like-minded people.

Since the program was established in 2015, we’ve participated a number of memorable I-VENTURE Club adventures including to K’Gari (Fraser Island), the Victorian High Country, Flinders Ranges, and – who can forget – the west coast of Tasmania, for a failed but memorable attempt at conquering Climies Track. We were even there for one of the very first trips in 2016.

“When I-VENTURE Club was established ten years ago, we never would have dreamt of the uptake and participation the program has experienced,” said Mr Junta Matsui, Isuzu UTE Australia’s Managing Director.

“Since 2015, over 7500 IUA customers and more than 3500 vehicles from across Australia have joined one of our IVC events. These events have taken place all over the country, from Stockton Beach in New South Wales to West Australia’s Moondyne and even as far south as the west coast of Tasmania, we’ve certainly enjoyed experiencing the wonderful landscapes each region has to offer.

“We are proud of the program’s ability to not only assist our customers with instilling confidence in their own skills, but to also learn how to best harness their vehicles’ capabilities to truly embrace the Australian lifestyle with their Isuzu D-MAX or MU-X.

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“I-VENTURE Club is more than just a driving programme, it’s an outstanding way for us to get feedback directly from our customers, to help inform and improve our product,” said Mr Matsui.

“This feedback has directly shaped the D-MAX and MU-X updates, helping IUA to better understand the unique needs of our Isuzu UTE family and Australians more broadly. Our customer is at the heart of everything we do, and their feedback is invaluable to our success. I would like to thank them all for their continued support.”