New Ineos offer allows owners to return and refund their Quartermasters if unsatisfied

Ineos has unveiled a bold offer to entice consumers to sign on the dotted line for an all-new Quartermaster double-cab ute or cab-chassis.

The “Love it or Leave it” offer essentially allows new owners the opportunity to return and refund their brand-new Quartermaster if it doesn’t meet their expectations. It’s a striking move, highlighting the brand’s confidence with its product – but also consumer hesitation when looking outside of the trusted brands.

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If the offer is activated, Ineos will repurchase the vehicle from customers within a six-month period, subject to vehicle condition and usage terms and conditions. More info HERE.

“As a scale-up brand we recognise that we’re combatting brand awareness and trust, to an almost David versus Goliath extent with engrained industry giants who have become a default choice, particularly in regional Australia,” said Justin Hocevar, Head of Region at INEOS Automotive Asia Pacific.

“Our ‘Love It or Leave It’ offer embodies not only our unwavering confidence in Quartermaster and the Grenadier vision, but it also demonstrates our steadfast commitment to building trust in our customers.

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“By their nature, 4×4 enthusiasts like to challenge the status quo, yet for too long they’ve clicked their heels without the opportunity to own a vehicle that is built exactly for their specialised 4X4 interests. The Quartermaster is that vehicle.

“So, before opting for the default, we’re daring Aussies to do their research and put the Quartermaster to the test – trust us by buying it, taking it, off-road adventuring with it, and loving it… and if they don’t, leave it.”

Like the Grenadier wagon, the Quartermaster is powered by the choice of BMW 3.0-litre turbo-charged inline six-cylinder petrol and diesel engines, both paired with an eight-speed ZF automatic transmission. The ute offers 264mm of ground clearance, 800mm of wading depth, payload capacities of 907kg (petrol) and 832kg (diesel), and optional front and rear diff locks. It also rides on the same heavy-duty five-link front and rear suspension as the Grenadier wagon.

The Quartermaster cab-chassis is priced from $102,000 (plus on-road costs).