RAM adds Laramie Sport to 1500 DT ute range

RAM Trucks has added a new variant to its 1500 range known as the Laramie Sport, obliged by the full-size American pick-up brand’s explosive sales growth in Australia.

Sitting above the regular 1500 Laramie ($127,950) and below the 1500 Limited ($153,950), the Laramie Sport is priced from $136,950 before on-road costs.

Under the bonnet is RAM’s 291kW and 556Nm 5.7-litre Hemi petrol V8 with selectable 4X4 and an eight-speed torque converter automatic.

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The Laramie Sport’s visual identifiers include 20-inch alloy wheels with a high-gloss finish, colour-matched bumpers and grille and RamBox storage solution – that can be converted to a drink-chilling Esky – as standard (usually a $4950 extra).

Meanwhile, the cabin scores a black headliner and carbon-fibre trim inserts. Leather upholstery, a 12.0-inch digital driver’s display, adaptive cruise control, park assist, and blind-spot monitoring finishes off the Laramie Sport package.

“The 1500 Laramie Sport full-size pickup combines all the benefits of a ute with the comfort, space and premium finishes of a luxury SUV”, said Jeff Barberm RAM Trucks Australian national manager.

“This unique proposition allows a range of customers to travel business class whether they’re towing, on work sites, on family road trip adventures, or even doing the school run”, added Barberm.

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RAM’s V8 utes stand in the face of fluctuating fuel prices and increasing EV sales. Australian importer Ateco delivered 1172 vehicles in June, up 85.2 per cent over last June for a 61.6 per cent improvement year-on-year.

This bodes well for full-size ute rivals on their way to Australia, such as the Ford F-150 and Toyota Tundra. It’s also encouraging to see RAM’s local right-hand drive conversions continue to employ Aussie workers.

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